Our Story
Founded in 2012 by Matt Reeder in Stow, Ohio, MadFish Solutions has spent over a decade helping e-commerce businesses thrive in the digital marketplace.
With more than 25 years of hands-on e-commerce experience, our founder Matt Reeder understood a fundamental problem: while data was everywhere, actionable insights were nowhere. E-commerce companies were drowning in dashboards, spreadsheets, and reports, yet still couldn't answer simple questions like "What's actually driving my revenue?" or "Why did sales drop last week?"
After years of building custom solutions and watching businesses struggle with the same data challenges, we decided to create something different. MadFish AI was designed from the ground up to be the intelligence layer that e-commerce companies actually need. It's not another dashboard, but a true AI partner that understands your business and delivers answers, not just data.
2012
MadFish Solutions Founded
Started as a boutique e-commerce consultancy in Stow, Ohio, helping businesses optimize their online operations.
2015
Data Integration Focus
Began specializing in connecting disparate e-commerce systems and creating unified data views for clients.
2024
AI Development Begins
Started developing proprietary AI technology to automate the insights we were manually providing to clients.
2025
MadFish AI Launch
Released our AI-powered platform, making enterprise-level data intelligence accessible to businesses of all sizes.